Our Mission is simple:
Inspire others to be their best on and off the golf course
the goat brand's dna begins with our
values & Inspiration
It would be nearly impossible to tell our brand story effectively without understanding the biggest part of our story is really you.
The Goat brand is inspired by every player who chases their dream, tirelessly pursues redefining excellence, and grinds it out daily to get that competitive edge. We share the very same values seen in that player who is driven by an unwavering determination in the gym at 5am and a shag bag deep before the super cuts the first cup. We respect the tenacity and the courage of the journeyman who still chooses to listen to their inner voice to keep going. We admire the recklessness and resolve of every player who was told they’re not good enough. We salute the champions who outworked the competition because its just what they do. You continue to inspire us and shape who we are.
our background
our background
We share many of those same values seen in those types of players and with a pursuit of excellence, a tiny bit of recklessness, and a whole lot of fortitude, we listened to our inner voice and launched the Goat brand in late 2021.
At the time our team had a combined 20+ years’ experience of being around this great game. We played competitively at a high level, were club professionals, and had more than a decade of experience as club fitters for some of the largest OEM’s in the business.
Respectfully, with a few years under our belt now, we’ve leveraged our experience in the game, threw gas on our inner fire, and are now poised to move forward towards our goal of being competitive both inside the ropes and in the marketplace with the game’s biggest brands.
initiatives & commitments
Our purpose is reflected in our mission statement:
“Inspire others to be their best on and off the golf course.”
On the course, our goal is to grow as a brand through your success. If we can create products that give a player a competitive advantage, your success will be our success positioning us to do our part in growing this great game.
With your success, we can have a greater impact on our off-course initiatives paying it forward to those who have earned it or need a lift. Our goal is to give back as much as we can to those who have given us the opportunity to launch this brand. To support those who are willing to sacrifice everything we want to honor and support you; a percentage of all apparel, and accessories sales will go to such partnering charities because we believe it’s a team game.
